Proton proudly presents a renewed brand through a new brand strategy and graphic identity. The new identity reflects the core of Proton while linking to the group’s new values and future ambitions.

“We needed to develop our position and identity to clarify where we come from while giving even more power and direction to those of us who work at Proton and the ambitions we have for the future,” says Emma Ohliw, Marketing and Communications Manager at Proton Group.

At the same time as the Group decided on a new brand strategy, work began on developing a completely new set of values for the entire Group. This extensive project has involved all businesses and companies within Proton Group, with the aim of building a set of values and behaviours that drive the company forward.

Four concrete values

Four new, concrete values were identified and developed by all of Proton’s leaders: Proactive, Team Spirit, Challenge and Collaboration. These values, symbolise the core of Proton and serve as guiding principles for behaviours within the Group.

“We believe that the new values are part of the recipe for achieving our vision and goals,” says Mari Lundqvist, HR Manager at Proton Group.

A strong link to the vision

Proton has developed a new set of values and launched a new brand identity because the Group has set ambitious goals to meet future needs and challenges in a rapidly changing world.

“We strongly believe that strategic and operational work fails without the right attitude and behaviours within the organisation. By living the values and letting them permeate our operations, Proton strives to build a culture characterised by powerful growth, where both our customers and employees grow. Our new brand identity makes it clearer what Proton stands for,” says David Gustafsson, CEO of Proton Group.

A new brand identity – A positive force

The previous red colour has been replaced with a basic monochrome palette with a blue base to create unity and harmony, while accent colours in orange and yellow add warmth and energy. Proton’s new logo, a strong and distinct plus, symbolises the positive force within the company and its drive to make a difference.

“The identity is also fully in line with the new Proton values and vice versa, which really helps us to achieve the group’s vision,” says Emma Ohliw.

The future of Proton

With the new brand identity, Proton is ready to meet the challenges and opportunities of the future. By living up to the new values and continuing to develop as a positive force, Proton aims to double its turnover every ten years with significantly higher profitability.

“It’s an exciting journey that requires the commitment and co-operation of everyone in the company,” says Emma Ohliw.

In conjunction with the launch of a completely new brand identity, Proton is also launching a new website. Read more about the brand and values work on the website, www.protongroup.com.

We’re thrilled to share that our member, Baltec CNC Technologies, recently participated in the Lithuania-Singapore Business Forum! This prestigious event brought together representatives from the Lithuanian Government and various national companies to explore new collaboration opportunities in the export sector, share experiences, and set the stage for future joint activities.

For UAB Baltec CNC Technologies, this visit was incredibly rewarding:
– Shared best practices in technology application
– Established new business relationships through networking and partnerships in the R&D sector.

Gintaras Rimša, Chairman of the Board, noted that Baltec CNC Technologies gained valuable insights and ideas on adopting best practices from leading R&D companies by visiting Singaporean factories and exhibitions.

“Partnering with Singaporean companies allows us to leverage their local knowledge, networks, and market insights to enhance our production monitoring system capabilities and outpace competitors. We’re excited about further cooperation and experience sharing among our cluster members,” Rimša concludes.

Join us in celebrating this milestone and stay tuned for more updates on our collaborative efforts!

Last week Giedrius Valuckas, the Chairman of the Board of BACC, participated at VTM, International Business Convention for Automotive and Vehicle Innovation in Turin, Italy.

VTM is a significant Event in the mobility technology sector, attracting vehicle manufacturers, suppliers, key players and decision-makers of this industry.

It’s also a hotspot for innovative technical entrepreneurs and solutions providers. This essential gathering showcases an extensive lineup of conference sessions, providing a platform for industry leaders to discuss and shape the future of mobility and emerging vehicle technologies.

Special THANKS to Dalia Kreiviene, the Ambassador of Embassy of Lithuania to Italy and Laura Šerėnienė, the Commercial Attaché, for the comprehensive support and business contacts.

Valuckas’ visit to Italy and meetings with giants of the Automotive sector such as Stellantis, Iveco, Valeo, Peugeot demonstrate a strategic approach to international collaboration. The unique competencies of BACC companies were presented in order to identify synergies for potential collaboration. Lithuanian Automotive companies are especially strong in productivity, innovative solutions and talents.

According to Valuckas, the automotive industry is undergoing a massive transformation, opening new windows of opportunity for diverse players to offer their innovative solutions. This shift not only broadens the possibilities for collaboration but also fosters unique synergies between our countries. It’s an exciting time for the industry, and we’re poised to play a significant role in shaping its future.

The transportation is currently transforming due to four key trends: sustainability, connectivity, artificial intelligence, and emerging mobility models. In the near future, electric and hybrid vehicles are set to become the top-selling products in the Automotive industry. These vehicles will not only be interconnected with each other and the surrounding infrastructure, but will also have the capability to operate autonomously. This shift will revolutionize the transportation of people and goods, significantly altering how vehicles are designed, developed, manufactured, and utilized. Additionally, new mobility models and associated services will grow, presenting exciting opportunities for the creation of innovative products and services.

In a significant stride towards bolstering Europe’s technological infrastructure, Teltonika is rapidly advancing the construction of its cutting-edge printed circuit board (PCB) factory in Vilnius. The 33,000 sq. m. facility, set to be operational in early 2025, represents an effort in a market traditionally dominated by Asian countries. As a symbol of the project’s significance, a time capsule containing a letter to future generations was ceremoniously buried in the foundations of the building.

Teltonika’s ambitious project with a total investment of €143 million, is part of a strategic agreement with the Ministry of Economy and Innovation. The factory aims to redefine the landscape of PCB production in Europe, addressing challenges posed by a shrinking number of producers on the continent.

Arvydas Paukštys, Founder and President of Teltonika, emphasizes the strategic importance of the project, stating, “…This investment will allow us to shorten production lead times, expand intellectual property protection for the technologies we develop, reduce supply chain risks and become independent from third-party political decisions.”

A printed circuit board serves as the foundation for contemporary electronic devices, accommodating a variety of components such as semiconductor chips. Nowadays, it plays an indispensable role in the production of advanced electronics.

The PCB plant is being developed in Liepkalnis, Vilnius. 10 new industrial and administrative buildings will be built in several phases over five years. It is planned to hire around 6,000 employees during this period.

Source:https://teltonika-iot-group.com/newsroom/teltonika-pcb-plant-under-construction-symbolic-time-capsule-buried

Thanks to the resourceful hosts Vytautas Jokuzis, PhD and Laurynas Jokuzis for the hospitality,  interesting presentation and tour of Elinta Motors and other Elinta Group companies.
We are glad that the automotive sector in Lithuania operates successfully and we congratulate Maxim Zakletski, the CEO of Hella Lithuania, on joining the BACC Board.
We thank Aleksandras Izgorodinas for his excellent overview of the economic situation and forecasts.