2025-01-07, Vilnius

The Baltic Automotive Components Cluster (BACC) has become a member of the global Energy Efficiency Movement, an initiative launched by ABB to promote energy efficiency and sustainable practices across industries. This collaboration aims to enhance the competitiveness of the automotive sector in Lithuania and the Baltic states by sharing knowledge and implementing innovative solutions.

About Energy Efficiency Movement:

The Energy Efficiency Movement is a global initiative launched by ABB, bringing together organizations committed to reducing energy consumption and carbon emissions. It fosters collaboration, knowledge sharing, and the adoption of innovative energy-efficient solutions across various industries. With over 560 members worldwide, it aims to accelerate the transition to sustainable industrial operations.

Statements from Leadership:

• Diana Manko, Executive Director of BACC, emphasized the importance of this collaboration: “We believe that joining the Energy Efficiency Movement will enable us to provide greater value to our members by disseminating relevant information and fostering initiatives that enhance the competitiveness of the automotive industry in our region.”
• Justinas Pesliakas, Head of ABB’s Drives and Motors Business in Lithuania, welcomed BACC’s participation: “The inclusion of BACC in the Energy Efficiency Movement is a significant step towards strengthening our collective efforts to promote sustainable solutions in the industry. Together, we can implement innovative ideas that reduce energy consumption and increase competitiveness both locally and internationally.”

Sustainability Initiatives by BACC Members:

• Astra LT, one of Lithuania’s oldest metal processing companies, has implemented energy-generating building walls that produce approximately 120,000 kWh annually, reducing CO₂ emissions by about 55 tons per year.
• Hi-steel, a leading metal processing company in the Baltic states, has expanded its solar power capacity and plans to fully electrify its production and logistics equipment, aiming to significantly reduce fossil fuel consumption.

2024-09-10, Alytus

Astra LT AB is not just working in the Automotive sector; they are driving innovation!

The company’s CEO, Vaidas Liesionis, has an exciting announcement about a project just unveiled in France! 🇫🇷 This important message was broadcast on national French television last week!

Special, next-generation stainless steel tanks and pressure vessels designed and manufactured in Alytus, will now be used in the production of pharmaceuticals, including paracetamol, in France.

This is a huge achievement, as AB Astra LT was selected from a wide pool of potential manufacturers for their outstanding ability to create high-quality containers for the pharmaceutical industry. What an incredible recognition!

Let’s keep pushing forward!

The Baltic Automotive Components Cluster (BACC), a leading cluster in the automotive sector, is pleased to announce its new membership with the International Trade Council (ITC). By joining the ITC, BACC becomes part of a global network of business leaders and government officials spanning 179 countries.

The International Trade Council is a prestigious organization that promotes international trade and economic development. Renowned for its extensive resources, networking opportunities, and professional support, the ITC empowers its members to thrive in an increasingly competitive global market.

BACC’s membership in the ITC demonstrates its commitment to excellence and growth within the automotive sector. As an ITC member, BACC will have access to various opportunities and services, including introductions to government ministries, business incubation support for entering the US market, and access to new international trade opportunities. Additionally, BACC members will benefit from participation in live web conferences, attendance at the annual Go Global Awards conference, and exposure through the ITC’s extensive promotional channels.

Through its ITC membership, BACC proudly joins the ranks of leading organizations and government officials dedicated to promoting international trade and economic development. This membership underscores BACC’s ongoing dedication to innovation, excellence, and global collaboration in the automotive sector.

About Baltic Automotive Components Cluster (BACC)
The Baltic Automotive Components Cluster (BACC) is a dynamic organization focused on advancing the Baltic automotive industry. With members representing the full automotive value chain, BACC aims to drive innovation, sustainability, and competitiveness in the global market.

About the International Trade Council
The International Trade Council is a global, peak-body chamber of commerce that fosters international trade and economic development. With members across 179 countries, the ITC provides valuable resources, networking opportunities, and professional support to help businesses and government officials succeed in a competitive global market. For more information, visit https://www.tradecouncil.org.

2024-08-26 Kaunas

Today we celebrate a 30 year anniversary with one of our founding members UAB HISTEEL.

As one of the founding members of BACC, we are delighted to see companies like UAB HISTEEL thrive in Lithuania, showcasing remarkable progress in the Automotive sector .

To mark this significant milestone, a special graffiti was created on one of the walls of the Hi-Steel factory.

“CREATOR” is a collaborative artwork that represents a symbolic journey through human creativity and technological progress , while highlighting the harmony with nature and the importance of sustainability.

This piece elegantly symbolizes how Hi-Steel blends tradition with innovation, reflecting its commitment to employee welfare, environmental care, and ongoing growth .

We wish you many more years of continued success!

Proton proudly presents a renewed brand through a new brand strategy and graphic identity. The new identity reflects the core of Proton while linking to the group’s new values and future ambitions.

“We needed to develop our position and identity to clarify where we come from while giving even more power and direction to those of us who work at Proton and the ambitions we have for the future,” says Emma Ohliw, Marketing and Communications Manager at Proton Group.

At the same time as the Group decided on a new brand strategy, work began on developing a completely new set of values for the entire Group. This extensive project has involved all businesses and companies within Proton Group, with the aim of building a set of values and behaviours that drive the company forward.

Four concrete values

Four new, concrete values were identified and developed by all of Proton’s leaders: Proactive, Team Spirit, Challenge and Collaboration. These values, symbolise the core of Proton and serve as guiding principles for behaviours within the Group.

“We believe that the new values are part of the recipe for achieving our vision and goals,” says Mari Lundqvist, HR Manager at Proton Group.

A strong link to the vision

Proton has developed a new set of values and launched a new brand identity because the Group has set ambitious goals to meet future needs and challenges in a rapidly changing world.

“We strongly believe that strategic and operational work fails without the right attitude and behaviours within the organisation. By living the values and letting them permeate our operations, Proton strives to build a culture characterised by powerful growth, where both our customers and employees grow. Our new brand identity makes it clearer what Proton stands for,” says David Gustafsson, CEO of Proton Group.

A new brand identity – A positive force

The previous red colour has been replaced with a basic monochrome palette with a blue base to create unity and harmony, while accent colours in orange and yellow add warmth and energy. Proton’s new logo, a strong and distinct plus, symbolises the positive force within the company and its drive to make a difference.

“The identity is also fully in line with the new Proton values and vice versa, which really helps us to achieve the group’s vision,” says Emma Ohliw.

The future of Proton

With the new brand identity, Proton is ready to meet the challenges and opportunities of the future. By living up to the new values and continuing to develop as a positive force, Proton aims to double its turnover every ten years with significantly higher profitability.

“It’s an exciting journey that requires the commitment and co-operation of everyone in the company,” says Emma Ohliw.

In conjunction with the launch of a completely new brand identity, Proton is also launching a new website. Read more about the brand and values work on the website, www.protongroup.com.