29-10-2024
The Baltic Automotive Components Cluster (BACC) recently had the opportunity to spend three impactful days in Wolfsburg, the automotive capital of Volkswagen. The visit provided key insights into the evolving automotive landscape, Europe’s global competitiveness, and the future of innovation and collaboration within the industry.
Impressions from Volkswagen’s Shift in Strategy
As Europe continues to bet on its automotive sector’s global competitiveness, Volkswagen remains a cornerstone of this effort. Despite the temporary shift in Volkswagen’s international strategy, there’s a shared consensus on the need for greater product diversification. The industry must continue to refine innovative solutions that push efficiency and technological boundaries beyond current expectations.
Collaboration: The Key to a Seamless Future
One major takeaway from the visit is the crucial role of collaboration. As former European Central Bank President Mario Draghi suggests, the automotive industry must transition to a seamless single market, where borderless manufacturing, capital flow, and innovation drive success.
BACC Members Thriving Through Collaboration
It was exciting to see BACC members uncover numerous collaboration opportunities, strengthening the ties between the Baltic, Lithuanian, and even Ukrainian automotive industries, and the established players in Western Europe. This collaboration is positioning the Baltic region as a new competitive edge, especially in areas like shortened supply chains and the development of novel solutions.
The opportunity for BACC members to explore these advantages positions them to help European automotive businesses build resilience and strength with minimal capital investment, unlocking the hidden potential in the region.
Looking Ahead: Strengthening European Strategy
Overall, the visit to Wolfsburg was a success for BACC, bringing valuable new contacts, perspectives, and insights that will help shape the best possible value proposition for both the Baltic and European automotive strategy moving forward.
About Baltic Automotive Components Cluster (BACC)
The Baltic Automotive Components Cluster (BACC) plays a key role in fostering innovation, collaboration, and growth within the automotive and mobility sectors across the Baltic region. BACC connects members with new opportunities for growth, leveraging cutting-edge solutions to drive the future of the automotive industry.
